In this short article, we compare and evaluate geo-block pages used by popular crypto casinos.

For context: A geo-block page appears when you try to access a website from a country where its services are restricted (usually because the operator does not hold a local licence).

Here is how the geo-block page looks like on BC.Game:

Let’s look at the elements that better be included on a geo-block page.

It will help to avoid losing the player and help them quickly resolve the access issue:

  1. Show the country the player is accessing the website from.
    On BC game, for example, it is Germany (DE).
  2. Add a Live Support button.
    This is the fastest and most reliable way to address the issue and offer the player possible solutions.
  3. Add social media icons.
    I understand that you may not accept players from Country A.
    But if a player has already visited your website, why not invite them to follow your social media accounts?
    The goal is to make the most of the traffic that has already reached your website, right?
  4. Make the page feel friendly.
    How can you achieve that?
    Show empathy and let players know that you care.
    BetFury is a good example:
Its mascot looks as though it is apologising for the inconvenience!
  1. Optional: Add a close button.
    Players should have the option to close the message and continue browsing the website. It is convenient and user-friendly.
    Good example: Gamdom

Examples where this has not been implemented well:

  1. Cloudbet
    a) Where is the Live Support button?
    b) Where are the social media links?
    c) The page does not feel friendly.
  1. DUEL
    It looks like they did not pay much attention to this page at all.
    This is how it appears on mobile.
  1. Hype bet
    The page is overloaded with information and feels chaotic.

Examples from other websites:

Conclusion:


Guys, the goal here is simple: get as much value as possible from the traffic that has already reached your website.

We can either direct players to our social media channels and convert some of them into followers or add a Live Support button so the CS team can clarify the access issue and explain the available options.

Thank you for reading! 🤝